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1998 Everything about Sneakers
Mike 1st retirement sent the industry reeling. Will basketball shoes continue to sell without its main cornerstone? Nike realized it needed to find other methods aside from depending on only one man. Barkley, Pippen, Admiral, Reggie and Penny all stepped up on the plate to the company. Reebok found their main man in Iverson. The Golden Era was a stretch of time where no person model line or person would dominate the complete industry. Yet on account of technologies, materials and style concepts, near everything manufacturers produced in this Era became golden and instant classics.
19931994: Barkley signature shoes had become the flagship of Nike lineup at nearly $150, surpassing Jordans regarding price, technology, design, functionality and popularity. It was during the same time Mike had retired the very first time. Coincidence? We think not.
1996: Iverson Questions puts Reebok back to basketball contention. Arguably the top Rbk basketball sneakers ever made, the Questions continued to trade even today. AI, together with his tattoos and corn rows drawn a fresh generation of NBA fans. In reaction, Rbk quickly signed him into a lifetime deal.
19951997: Little Penny commercials were more than just hype. Air Penny signature line was among the best Nike ever produced. With the peak of its popularity was the Foamposite One the start of a brand new strain of shoes that were border line SciFI, yet made into reality.
1998: Adidas finally returned to the basketball segment using the signing of Kobe Bryant. Success of early Kobe You Wear models resulted in the eventual advance of the Audi TT inspired The Kobe that proved the 3Stripes had what it takes to take on the important dogs.