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1998 It all about Sneakers
Mike 1st retirement sent the reeling. Will basketball shoes continue to sell without its main cornerstone? Nike realized it needed to find alternative methods aside from relying on one man. Barkley, Pippen, Admiral, Reggie and Penny all changed over towards the plate for your company. Reebok found their main man in Iverson. The Golden Era would be a time frame where no one model line or person would dominate the entire industry. Yet as a result of technologies, materials and style concepts, near everything manufacturers produced in this Era became golden and instant classics.
19931994: Barkley signature shoes took over as the flagship of Nike lineup at nearly $150, surpassing Nike air jordan when it comes to price, technology, design, functionality and recognition. It was during the same time Mike had retired the first time. Coincidence? We presume not.
1996: Iverson Questions puts Reebok back to basketball contention. Arguably the best Rbk basketball sneakers ever produced, the Questions continued to market today. AI, with his tattoos and corn rows attracted a whole new generation of NBA fans. In reaction, Rbk quickly signed him to some lifetime deal.
19951997: Little Penny commercials were not just hype. The environment Penny signature line was among the best Nike ever produced. On the peak of their popularity was the Foamposite One the beginning of a new type of shoes that have been border line SciFI, yet reconstructed as reality.
1998: Adidas finally returned to the basketball segment with the signing of Kobe Bryant. Success of early Kobe You Wear models generated the eventual creation of the Audi TT inspired The Kobe that proved the 3Stripes had what can be done to compete with the top dogs.
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