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1998 All this about Sneakers
Mike 1st retirement sent the industry reeling. Will basketball shoes continue to sell without its main cornerstone? Nike realized it needed to find other methods other than depending on just one single man. Barkley, Pippen, Admiral, Reggie and Penny all moved up to the plate to the company. Reebok found their main man in Iverson. The Golden Era was obviously a period of time where no-one model line or person would dominate your entire industry. Yet on account of technology, materials and style concepts, near everything manufacturers produced in this Era became golden and instant classics.
19931994: Barkley signature shoes had become the flagship of Nike lineup at nearly $150, surpassing Air Jordan when it comes to price, technology, design, functionality and recognition. It was throughout the same time Mike had retired initially. Coincidence? We feel not.
1996: Iverson Questions puts Reebok into basketball contention. Arguably the top Rbk basketball sneakers ever made, the Questions continued to sell even now. AI, regarding his tattoos and corn rows drawn a fresh generation of NBA fans. In response, Rbk quickly signed him into a lifetime deal.
19951997: Little Penny commercials were not just hype. The environment Penny signature line was one of the better Nike ever produced. In the peak of the company's popularity was the Foamposite One the beginning of a whole new variety of shoes that have been border line SciFI, yet converted to reality.
1998: Adidas finally returned on the basketball segment together with the signing of Kobe Bryant. Success of early Kobe You Wear models resulted in the eventual creation of the Audi TT inspired The Kobe that proved the 3Stripes had the required steps to contend with the large dogs.