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1998 All of it about Sneakers
Mike 1st retirement sent the reeling. Will basketball shoes still sell without its main cornerstone? Nike realized it needed to find other methods aside from depending upon only one man. Barkley, Pippen, Admiral, Reggie and Penny all increased towards the plate for the company. Reebok found their main man in Iverson. The Golden Era was a stretch of time where no one model line or person would dominate the complete industry. Yet as a result of new technologies, materials and design concepts, near everything manufacturers produced with this Era became golden and instant classics.
19931994: Barkley signature shoes took over as flagship of Nike lineup at nearly $150, surpassing Jordans in terms of price, technology, design, functionality and recognition. This became through the same time Mike had retired the 1st time. Coincidence? We believe not.
1996: Iverson Questions puts Reebok back in basketball contention. Arguably the most effective Rbk basketball sneakers ever made, the Questions continued to offer to this day. AI, with his tattoos and corn rows attracted a fresh generation of NBA fans. In reaction, Rbk quickly signed him with a lifetime deal.
19951997: Little Penny commercials were more than simply hype. Air Penny signature line was among the best Nike ever produced. With the peak of their popularity was the Foamposite One the start of a fresh breed of shoes that were border line SciFI, yet made into reality.
1998: Adidas finally returned towards the basketball segment with all the signing of Kobe Bryant. Success of early Kobe You Wear models generated the eventual coming of the Audi TT inspired The Kobe that proved the 3Stripes had what it takes to compete with the important dogs.